见木·东西——2026高定木皮饰面技术论坛在广州举行，共探高定木作系统化进阶路径

Wood Vision—2026 Wood Veneer Finishing Technology Forum Held in Guangzhou, Exploring the Systematic Advancement of High-End Custom Woodwork

3月29日，“见木·东西——2026高定木皮饰面技术论坛”在广州琶洲举行。作为2026中国广州国际家具生产设备及配料展览会（CIFM / interzum guangzhou）期间的重要论坛活动之一，本次论坛由科隆展览（北京）有限公司主办，鲁班园承办，汇聚来自材料供应、涂装体系、设计机构及整木定制企业的多方代表，围绕高定木皮饰面的技术路径、审美趋势与产业协同展开系统探讨。

On March 29th, the "Wood Vision—2026 Wood Veneer Finishing Technology Forum" was held in Pazhou, Guangzhou. As one of the key events during the 2026  CIFM / interzum guangzhou, the forum was co-hosted by Koelnmesse (Beijing) Co., Ltd., and organized by Lubanyuan. It gathered representatives from material suppliers, coating systems, design institutions, and whole-wood custom enterprises to systematically discuss the technical paths, aesthetic trends, and industrial synergy of high-end custom veneer finishes.

Core Proposition: Seeing Wood, Not Paint

本次论坛以“高定表面涂装”为核心命题切入。在高端定制家居领域，木皮饰面始终承担着连接材料本质与空间表达的重要角色，其天然纹理与温润触感，构成了高端空间中最具辨识度的视觉与触觉语言。然而，在实际生产体系中，天然木材的差异性与工业制造的标准化之间长期存在张力，从选材稳定性、基材处理，到涂装控制与环保标准，每一环节都直接影响最终呈现效果。

The forum centered on the core proposition of "Seeing Wood, Not Paint." In the field of high-end custom home furnishings, veneer finishing has always played a vital role in connecting material essence with spatial expression. Its natural texture and warm touch constitute the most recognizable visual and tactile language in premium spaces. However, in actual production systems, there is a long-standing tension between the variability of natural wood and the standardization of industrial manufacturing. Every step directly impacts the final presentation, from material selection stability and substrate processing to coating control and environmental standards.

论坛现场，多位嘉宾从不同维度对这一命题进行了拆解与回应。

At the forum, several guests deconstructed and responded to this proposition from various dimensions.

在主题分享环节，宣伟工业木器漆亚洲区市场传播与色彩研发经理、宣伟色彩研发院院长张华丽，围绕“2026-2027涂装CMF趋势”展开分享。她指出，未来家居涂装正在从“表面色彩”向“综合色彩体验”转变，材料、光感与触感将共同构成空间情绪表达的重要维度。随着消费需求从功能导向转向情绪导向，涂装体系不再只是保护层或装饰层，而是成为影响空间氛围与品牌识别的重要因素。

During the keynote session, Zhang Huali, Marketing Communications and Color R&D Manager for Sherwin-Williams Industrial Wood Coatings Asia and Director of the Sherwin-Williams Color R&D Institute, shared insights on "2026-2027 Sherwin-Williams Fashion Coatings CMF Trends" She pointed out that future home coatings are shifting from "surface color" to a "comprehensive color experience," where materials, lighting, and touch jointly form crucial dimensions of spatial emotional expression. As consumer demands shift from functional to emotional orientation, coating systems are no longer merely protective or decorative layers, but vital factors influencing spatial atmosphere and brand identity.

来自意大利木皮企业ALPI S.p.A.的亚太区业务发展经理Alessandra Rado，则从材料创新角度出发，分享了意式木皮在设计与功能融合方面的实践路径。通过柔化处理、染色技术及激光工艺的应用，传统木皮在纹理表现与稳定性方面获得显著提升，使其在高定领域能够兼顾个性化表达与规模化应用。这一技术路径，不仅拓展了木皮的应用边界，也为设计提供了更具可控性的材料基础。

Alessandra Rado, Asia-Pacific Business Development Manager from Italian veneer company ALPI S.p.A., spoke from the perspective of material innovation, sharing the Innovative Path of Integrating Italian Aesthetics and Wood Veneer. Through softening treatments, dyeing techniques, and laser processes, traditional veneer has significantly improved its texture presentation and stability. This allows it to balance personalized expression and large-scale application in the high-end custom sector. This technical approach not only expands the application boundaries of veneer but also provides a more controllable material foundation for design.

在应用实践层面，梅林威斯曼中国区销售经理吴强围绕“烟熏木皮”展开分享。他指出，通过对温度、时间及环境参数的精准控制，烟熏工艺能够赋予橡木、栗木等材料更为深邃的色泽与层次变化，使传统材料在当代空间中呈现出更具张力的视觉效果。这种从工艺端切入的再设计路径，正在成为连接传统木作与现代审美的重要方式。

At the practical application level, Wu Qiang, Sales Manager (China), Mehling & Wiesmann, shared insights on "smoked wood veneer." He noted that through precise control of temperature, time, and environmental parameters, the smoking process imparts deeper colors and layered variations to materials like oak and chestnut, giving traditional materials a more dynamic visual impact in contemporary spaces. This redesign path originating from craftsmanship is becoming a vital way to connect traditional woodwork with modern aesthetics.

从设计视角出发，尚尧设计创始人温国宝则提出，木皮作为“有生命的材料”，其价值不仅体现在视觉层面，更体现在时间维度中的变化过程。随着使用与环境影响，木皮会产生色变与包浆，这种“参与时间”的属性，使其从装饰材料转变为承载生活记忆的情感介质。在当下高定空间中，材料的选择正从“是否高端”转向“是否具备情绪表达能力”。

From a design perspective, Wen Guobao, founder of Shangyao Design, proposed that as a "living material," the value of veneer lies not only in its visual appeal but also in its transformational process over time. With use and environmental influences, veneer undergoes color changes and develops a patina. This attribute of "participating in time" turns it from a decorative material into an emotional medium that carries life memories. In current high-end custom spaces, material selection is shifting from "is it high-end?" to "does it possess the ability to express emotion?".

圆桌论坛：全球视野下的体系构建

Panel Discussion: System Construction under a Global Perspective

在随后的圆桌论坛环节，来自整木定制企业、设计机构与设备制造端的多位嘉宾，围绕三大核心议题展开讨论：其一，中欧木皮涂装体系在理念与路径上的差异；其二，在意式极简风格持续主导的背景下，中国高定品牌如何实现风格突破；其三，木皮与金属、石材、织物等跨界材料的组合，如何重构高端空间的价值认知。

In the subsequent panel discussion, multiple guests from whole-wood custom enterprises, design institutions, and equipment manufacturers discussed three core topics: First, the differences in concepts and paths between Chinese and European veneer coating systems; Second, how Chinese high-end custom brands can achieve stylistic breakthroughs against the backdrop of the continued dominance of Italian minimalism; Third, how the combination of veneer with cross-boundary materials like metal, stone, and fabrics reconstructs value perception in high-end spaces.

讨论中，多位嘉宾提到，中欧在木皮涂装上的共同点在于对“自然表达”的高度重视，但在具体路径上，欧洲更强调长期工艺积累与细节控制，而中国则在效率与规模化能力方面具备优势。如何在对标中实现融合，并进一步形成具有本土特色的技术体系，成为行业关注的重点方向。

During the discussion, several guests noted that the common ground between China and Europe in veneer coating lies in the high emphasis on "natural expression." However, in specific paths, Europe places more emphasis on long-term craft accumulation and detail control, while China has advantages in efficiency and scalability. How to achieve integration through benchmarking and further form a technical system with local characteristics has become a key focus of the industry.

与此同时，关于风格的讨论也呈现出明显趋势。当前中国高定市场中，意式极简仍占据主导，但同质化问题逐渐显现。部分嘉宾认为，未来的突破方向，或将来自东方美学体系的重新梳理，以及功能主义与生活方式的深度融合。在材料与设计语言不断演进的背景下，高定空间的表达逻辑，正在从“形式模仿”转向“体系构建”。

At the same time, discussions on style also showed a clear trend. In the current Chinese high-end custom market, Italian minimalism remains dominant, but homogenization issues are gradually emerging. Some guests believe that future breakthroughs may come from reorganizing the Eastern aesthetic system and deeply integrating functionalism with lifestyles. Against the backdrop of evolving materials and design languages, the expression logic of high-end custom spaces is shifting from "form imitation" to "system construction."

从左往右依次：顺心家居董事长-殷久珍,成都朗墅美居有限公司董事长-邱伟,A8空间创始人-麻敏杰

威特动力董事长-朱亚光

从论坛整体内容来看，高定木作正处于从“单点能力”向“系统能力”转变的关键阶段。材料选择、工艺控制、涂装表现与设计表达之间的协同关系，正在成为决定最终空间品质的核心变量。木皮饰面，也由此从传统意义上的表层材料，逐步演变为连接空间、情绪与生活方式的重要媒介。

Looking at the overall content of the forum, high-end woodwork is at a critical stage of transitioning from "single-point capabilities" to "systematic capabilities." The synergistic relationship between material selection, process control, coating performance, and design expression is becoming the core variable determining final spatial quality. Consequently, veneer finishing is gradually evolving from a traditional surface material into an important medium connecting space, emotion, and lifestyle.

“见木·东西”不仅是一场关于木皮饰面的技术交流，更体现了行业在全球化背景下，对高定家居表达方式的持续探索。在材料创新与工艺升级不断推进的同时，如何构建更具稳定性与创造力的系统能力，将成为未来行业发展的重要方向。

"Wood Vision—2026 Wood Veneer Finishing Technology Forum" is not just a technical exchange on veneer finishes; it also reflects the industry's continuous exploration of high-end home expression methods in a globalized context. As material innovation and craft upgrades continue to advance, how to build more stable and creative systemic capabilities will become a crucial direction for future industry development.